Create reasons for your clients to think of you first. Distinguishing yourself in a crowded marketplace is tougher than ever as the internet pits companies against not only their neighborhood competitors, but against practically the whole planet. Simply having a logo and a website is no longer cutting-edge; it's the bare minimum.
The role of print, direct mail, television, and radio are diminishing as consumers increasingly turn to the web for information, entertainment, and convenience. And video production increasingly plays a significant role in the emerging web experience. Companies that figure out how to simultaneously inform, entertain, and solicit stand to capture a larger share of the market. That will require innovation and creativity. Creativity with teeth.